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In a sea of hairspray, hot curling irons, and high-decibel music, Aveda found a way to stand out from the crowd at the Premiere Orlando International Beauty Event from June 4 through 6 at the Orange County Convention Center. Drawing inspiration from the Martin Scorsese film Gangs of New York, the brand’s show team created a dark, gritty, 60- by 60-foot booth titled “Gangs of Aveda” that stood in stark contrast to the mostly sleek, glossy displays of brands such as Redken, L’O
