Social Media Make Event Promotion Easier
Nothing has impacted promoters and event planners in recent years like social media. Once a tiresome and tedious specialty of marketers, event promotion is suddenly something anyone can do.
Whether one is a professional event planner, making their living by planning and executing multi-million dollar corporate event, or an average Jane trying to coordinate a party or a reunion, social media sites have become a key component in any event. And executing an event promotion via social media has become as easy as pushing a button.
For professional promoters, LinkedIn is one social media site growing in popularity. The site boasts more than 12 million professional among its network of users. Geared mainly toward business rather than social connections, LinkedIn is a great way to keep track of event invites, as well as a vehicle to present the event details.
For individuals tasked with promoting one of life's moments, Facebook is a great place to start. Most people only need to look to their Facebook friends list to find an already created invitation list. According to the world's most popular social network, there are 750 million Facebook users. Thirty percent of them live in the U.S. and half of all Facebook users log into their account at least once per day.
Facebook, as well as other social networks, offer free applications that care of the work for you. Event planners can create separate accounts specifically for the event that includes pictures, times and as much information as one wishes to include. Users can also create an event page. Facebook automatically creates and send instructions, details, and event electronic invitations, Recipients can easily confirm attendance, decline or even reply that they aren't sure. Digital notices and an ever present thumbnail picture of your event create a contact reminder for expected attendees. If a large turnout is the goal, social media sites specialize in spreading the world like no others. Each Facebook user has an average of 130 friends. When you invite them on Facebook, each of their 130 friends also sees the event details and their friends see it, and so on. That's the beauty of social media.
Some say the days of designing and printing multiple rounds if invitations and save-the-date cards are long gone. With postage rates always climbing, event promotion via social media has presented a free alternative to the costly ways of the past. Still, if an event requires a touch of class or elegance, nothing does the trick like a good old fashion printed invitation. These days, it's not a choice between old and new. An event planners can incorporate both traditional tactics and new opportunities using social media into a fantastically successful event.
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